HATHACO STORY

Fizer- Powerful, Classy and Sophisticated.

The lion became a symbol of strength, confidence and power, and consumers may feel that by drinking this beer, they can also become strong and confident like a lion.

1.     Leadership principle: Lions have the ability to lead the herd, ensuring harmony and strength. That is also one of the messages that Fizer wants to convey to consumers in creating quality and unique product lines.

2.     Strength and adventure: Lions are one of the strongest and bravest animals in nature. Fizer beer creates an image of courage, strength and adventure that you can feel when you enjoy it.

3.     Sophistication and class: The lion also exudes sophistication and class in its appearance. With design and appearance that is always sophisticated and classy, ​​combined with the use of the best ingredients and high-quality production process to create a beer line that affirms its class from appearance to quality.
Symbol of community: The lion is often considered a symbol of unity and community. Fizer beer creates connection and customer engagement, creating a community that loves the Fizer brand and demonstrates the value of sharing and enjoying our products.

( Leadership – Strength – Class)

Open the Fizer cap – enjoy and enjoy the feeling of Power, Class and Sophistication