{"id":3390,"date":"2024-05-03T18:40:48","date_gmt":"2024-05-03T11:40:48","guid":{"rendered":"https:\/\/hathacobeer.com.vn\/?page_id=3390"},"modified":"2024-05-04T10:45:37","modified_gmt":"2024-05-04T03:45:37","slug":"brand-story","status":"publish","type":"page","link":"https:\/\/hathacobeer.com.vn\/en\/brand-story\/","title":{"rendered":"Brand Story"},"content":{"rendered":"\t<section class=\"section\" id=\"section_844486781\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-1134041886\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1911846902\" class=\"text-box banner-layer x10 md-x5 lg-x0 y15 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-left\">\n                  \n\t<div id=\"text-564619377\" class=\"text\">\n\t\t\n<p>The story begins in ancient times, when the lion was considered the king of animals, a symbol of power and high status. That&#8217;s why Hathaco used the lion image as a symbol for the Fizer brand &#8211; The image of a strong, majestic and powerful lion was chosen to represent the value and nature of the product. , reflects the core value of the product and creates an emotional bond with customers&#8230;<\/p>\n\t\t\n<style>\n#text-564619377 {\n  color: rgb(86, 52, 0);\n}\n#text-564619377 > * {\n  color: rgb(86, 52, 0);\n}\n<\/style>\n\t<\/div>\n\t\n<a href=\"#full_story\" class=\"button secondary is-outline is-small lowercase\"  style=\"border-radius:99px;\">\n    <span>Xem th\u00eam<\/span>\n  <\/a>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1911846902 {\n  width: 54%;\n}\n#text-box-1911846902 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1911846902 {\n    width: 44%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1134041886 {\n  padding-top: 600px;\n  background-color: rgb(0,0,0);\n}\n#banner-1134041886 .bg.bg-loaded {\n  background-image: url(https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/05\/banner-cau-chuyen-thuong-hieu-02.jpeg);\n}\n#banner-1134041886 .bg {\n  background-position: 70% 69%;\n}\n@media (min-width:550px) {\n  #banner-1134041886 {\n    padding-top: 600px;\n  }\n}\n@media (min-width:850px) {\n  #banner-1134041886 {\n    padding-top: 920px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_844486781 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_71635856\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #full_story\" data-bullet=\"false\" data-link=\"#full_story\" data-title=\"Story\" ><a name=\"full_story\"><\/a><\/span>\n<div class=\"row align-center\"  id=\"row-628544115\">\n\n\t<div id=\"col-887391774\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-1656929080\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1656929080 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-4015998240\" class=\"text\">\n\t\t\n<h4 style=\"line-height:.5em\">HATHACO STORY<\/h4>\n\t\t\n<style>\n#text-4015998240 {\n  font-size: 1.6rem;\n  text-align: center;\n  color: #186241;\n}\n#text-4015998240 > * {\n  color: #186241;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"max-width:400px;height:1px;background-color:rgb(24, 98, 65);\"><\/div><\/div>\n\t<div id=\"text-2680180394\" class=\"text\">\n\t\t\n<h4 class=\"uppercase\">Fizer- Powerful, Classy and Sophisticated.<\/h4>\n\t\t\n<style>\n#text-2680180394 {\n  font-size: 1.4rem;\n  text-align: center;\n  color: #d3992e;\n}\n#text-2680180394 > * {\n  color: #d3992e;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-4289187444\" class=\"text\">\n\t\t\n<p>The lion became a symbol of strength, confidence and power, and consumers may feel that by drinking this beer, they can also become strong and confident like a lion.<\/p>\n<p>1.\u00a0\u00a0\u00a0\u00a0 Leadership principle: Lions have the ability to lead the herd, ensuring harmony and strength. That is also one of the messages that Fizer wants to convey to consumers in creating quality and unique product lines.<\/p>\n<p>2.\u00a0\u00a0\u00a0\u00a0 Strength and adventure: Lions are one of the strongest and bravest animals in nature. Fizer beer creates an image of courage, strength and adventure that you can feel when you  enjoy it.<\/p>\n<p>3.\u00a0\u00a0\u00a0\u00a0 Sophistication and class: The lion also exudes sophistication and class in its appearance. With design and appearance that is always sophisticated and classy, \u200b\u200bcombined with the use of the best ingredients and high-quality production process to create a beer line that affirms its class from appearance to quality.<br \/>\nSymbol of community: The lion is often considered a symbol of unity and community. Fizer beer creates connection and customer engagement, creating a community that loves the Fizer brand and demonstrates the value of sharing and enjoying our products.<\/p>\n\t\t\n<style>\n#text-4289187444 {\n  font-size: 0.9rem;\n  color: rgb(144, 144, 144);\n}\n#text-4289187444 > * {\n  color: rgb(144, 144, 144);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1169322792\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"641\" src=\"https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/03\/cau-chuyen-thuong-hieu.jpeg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/03\/cau-chuyen-thuong-hieu.jpeg 1200w, https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/03\/cau-chuyen-thuong-hieu-300x160.jpeg 300w, https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/03\/cau-chuyen-thuong-hieu-1024x547.jpeg 1024w, https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/03\/cau-chuyen-thuong-hieu-768x410.jpeg 768w, https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/03\/cau-chuyen-thuong-hieu-510x272.jpeg 510w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1169322792 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-4002840622\" class=\"text\">\n\t\t\n<p><em>( Leadership &#8211; Strength &#8211; Class)<\/em><\/p>\n\t\t\n<style>\n#text-4002840622 {\n  font-size: 0.9rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1179848027\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1179848027 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-430552879\" class=\"text\">\n\t\t\n<h4 class=\"uppercase\">Open the Fizer cap &#8211; enjoy and enjoy the feeling of Power, Class and Sophistication<\/h4>\n\t\t\n<style>\n#text-430552879 {\n  font-size: 1.4rem;\n  text-align: center;\n  color: #d3992e;\n}\n#text-430552879 > * {\n  color: #d3992e;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-887391774 > .col-inner {\n  margin: 0px 0px -250px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_71635856 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(255,255,255);\n}\n<\/style>\n\t<\/section>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1262549739\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"954\" src=\"https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/03\/bg-thuong-hieu.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/03\/bg-thuong-hieu.jpg 1920w, https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/03\/bg-thuong-hieu-300x149.jpg 300w, https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/03\/bg-thuong-hieu-1024x509.jpg 1024w, https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/03\/bg-thuong-hieu-768x382.jpg 768w, https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/03\/bg-thuong-hieu-1536x763.jpg 1536w, https:\/\/hathacobeer.com.vn\/wp-content\/uploads\/2024\/03\/bg-thuong-hieu-510x253.jpg 510w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1262549739 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/hathacobeer.com.vn\/en\/wp-json\/wp\/v2\/pages\/3390"}],"collection":[{"href":"https:\/\/hathacobeer.com.vn\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hathacobeer.com.vn\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hathacobeer.com.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hathacobeer.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3390"}],"version-history":[{"count":3,"href":"https:\/\/hathacobeer.com.vn\/en\/wp-json\/wp\/v2\/pages\/3390\/revisions"}],"predecessor-version":[{"id":3410,"href":"https:\/\/hathacobeer.com.vn\/en\/wp-json\/wp\/v2\/pages\/3390\/revisions\/3410"}],"wp:attachment":[{"href":"https:\/\/hathacobeer.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}